Are You Insane?

Here’s one you’ve heard before: “Doing the same thing over and over and expecting a different result is the definition of insanity”.  If you are in sales, you no doubt have heard it a hundred times. Actually, I’m now starting to think that the real definition of insanity might be hearing that definition of insanity and still doing absolutely nothing differently.  Doesn’t that sound like craziness to you? To illustrate - I was in a training meeting not long ago, where I was talking with some of my brightest sales people [...]